1. Stock & Flow: The Ideal Writing Mix for Your Online Content

Stock is your evergreen, tent pole content that draws traffic from the moment of publish to the end of time. Flow is the filler, the stuff that keeps your blog churning or your social media streams full. Check out the article for details.

2. David Ogilvy’s 10 Most Valuable Lessons on Advertising

Ogilvy is widely considered the father of modern advertising, and his 10 most valuable lessons contain advice that worked when he wrote it in the 1960s and that work for online writers today. Here’s lesson #2 of 10.

The temptation to entertain instead of selling is contagious.

3. Web Copy That Sells: 9 Can’t-Fail Formulas

Pretty much the cream of the crop for copywriting formulas. Appetizer. Main course to follow.

4. If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement

Shameless plug alert! I wrote this article, but I didn’t really write it. All the formulas listed here are the incredible work of super smart writers and advertisers. It’s all them, none me.

5. Master This Copywriting Formula to Dominate Any Social Media Platform

Last copywriting formula link, I swear! This one’s great if you want to get deep into one, single, can’t-miss formula for writing on social media or blogs.

6. My All Time Favorite Blog Post And Why It’s So Great

Just a sampling of factors:

• Unique voice
• Easy to read
• Has personality
• Has fantastic visuals
• Useful and inspiring